Web design company - Online Business Development Group - OBD
During you Online Development, much of our time would be spent on Search Engine Marketing.
Search Engine Marketing is a name for all marketing activities relating to the use of search engines to reach your internet audience. There are three main categories of Search Engine Marketing: Keyword Research, Search Engine Optimisation (SEO) and Pay Per Click (PPC) or Cost Per Click (CPC) advertising. Our services cover all the areas relating to the promotion of your web site, offering customised and managed services for your company.
How the Search Engines Work
Search Engines use spiders - programs that continuously roam the web visiting web pages and depositing information on those pages into a searchable database called an index. Spiders, robots or crawlers automatically follow links from one page to another. Directories rely on human editors to find quality web sites to add to their directory. You can see an important difference going on here. One task is carried out by machine, and the other by a human. It is important that we impress both human and machine in order to achieve a decent search engine marketing results.
Search Engine Spiders
Search engines do not search through the internet every time somebody types in a search query. This would take far too long. Instead, what they do is search through their databases of web sites they already have indexed. The search engine spiders find pages that are linked to from other pages that they already know about or pages that are submitted to them.
Search engine marketing is a rapidly changing environment with new techniques being developed every day. The only way for you to keep up is to update your search engine marketing knowledge on a regular basis. We provide monthly reports, competitor analysis, consumer analysis, search position analysis, traffic reports and personalise search engine marketing services for our clients.